Build Brands People Can Feel

Master the Art of Branded Product Design

About Us
Product Design Thinking

Gain insight into packaging, products, and promotional pieces as part of the whole

Creative Brand Consistency

Learn how to be consistent yet adaptable as you design visual identities for different products

Visual Brand Identity

Learn how to make your brand values come through in your products

Design With Purpose, Not Randomness

Master the art of ensuring all your branded items convey meaning rather than mere ornamentation. In today’s branding landscape, no visual elements are arbitrary: your color palette, form, composition and materials can all shape how a brand is perceived. In this segment you will see how to ditch the ‘I guess’ mentality and approach designing as a purposeful, well-thought-out task.

Clear Brand Messaging

Strategic Design Choices

Turn Ideas Into Real Products

From branding concepts to production ready designs, we cover what happens when an idea starts to manifest. It’s fine to come up with concepts or a mood board, but how do you get these in production? How would they be packaged? How would they work in a retail setting? How do you bring a real world application to a concept? This module helps you do that. It’s about making your visual conceptualisation work for real life, not losing the original design, but working with what the requirements of producing the object need. It’s about being creative AND practical in the production process.

Core Skills You Will Develop

Visual System Building

Learn to design cohesive visuals systems for a variety of products.

Packaging Design

Learn to design packaging that is functional and creates a compelling image.

Brand Story Integration

Discover methods for introducing narrative elements into the tangible design of your products.

Merchandise Creation

Learn to create merchandise that people want to own and use.

Design Brands That Stay Memorable

Develop the skill to construct unified branded experiences designed to be purposeful at all points of customer contact.

Learn how design choices directly relate to brand sentiment, customer confidence, and enduring awareness.

Learn How Real Brands Are Built