While a logo, a color palette, or an ad campaign may come to mind when we think of branding, it’s only part of the story. Brands only really come into focus when visual identities are translated into physical products that…
In today’s consumer world, brands are everywhere. We are surrounded by brands in print media, on billboards, in online ads, on product shelves in stores, in television commercials, and on the actual goods themselves. But why do some brands leave…
The most difficult aspect of branded product design is creating multiple products that look like they belong together. If a company makes packaging, clothes, promotional products, stationery, and souvenirs, and they all look like they’re created by different companies, the…
In the current marketplace, companies are actively seeking novel strategies to leave an indelible mark. While digital marketing, social media, and content creation are pivotal, an often underappreciated element serves to forge more profound and lasting connections: branded products. Meticulously…